Led by organizational efforts by members of our Patient Safety and Communications departments, Risk Managers from within and beyond the Harvard medical community were invited to Longwood hall for a program focused on the use and impact of social media within health care. Approximately 60 individuals gathered to participate in this program, which was approached from three angles:

  • Katy Schuler, Marketing Communications & Social Media Program Manager for CRICO delivered an overview of social media and illustrated the various ways in which CRICO uses Twitter, Facebook, LinkedIn, etc. to engage with physicians, thought leaders, and hospitals. One key message she conveyed was the importance of taking ownership of your own social media profile–especially for physicians. If you don’t personally engage with social media in some way, you run the risk of public review sites, such as Yelp, RateMD, and other potentially useless–or even harmful information controlling your online reputation. To ensure you control your own online reputation, it is essential to have at least a minimal presence established on social media.

  • Diane Arnold, MSN, RN, and Lily Albin from Boston Children’s Hospital delivered a presentation of the ways in which they have found social media–especially Facebook–to provide a dynamic, interactive forum of engagement for their patients and families. They communicate directly with their physicians and other caregivers, post photos of children returned to improved health, and offer words of support to one other. Although there is an occasional negative post, careful monitoring leads to quick identification, and delivery of a swift, personal, and professional response.

  • Finally, James Wilkinson, Esq. of Murray, Kelly, & Bertrand, P.C., offered cautions related to the legal risks he has seen resulting from inappropriate or thoughtless social media use within health care, as well as examples of how social media is being used in the court room by plaintiff and defendant counsel. He also delivered some useful guidelines for clinicians to follow in order to avoid negative implications or potential claims of malpractice.

Based upon the level of questions from our audience, it appears this was a timely and well-appreciated topic.

Related Blog Posts

    Criminal Prosecution of Health Care Providers Rare

    Blog Post
    Criminal prosecution of health care providers for conduct undertaken in the scope of their professions is exceedingly rare in Massachusetts, and, indeed, in the United States. This post represents CRICO's response to a recently publicized case out of Tennessee that is raising concerns about this risk.
    Mark Reynolds 1x1

    The Power of Collaboration to Advance Patient Safety

    Blog Post
    One of CRICO's unique values as a captive insurance program is our ability to convene decision-makers from across the Harvard medical community whose positions enable them to improve the practice of medicine on a systemic level.

    Back To Court after COVID: Malpractice Cases Take a Back Seat

    Blog Post
    A lingering pandemic and the powerful need to re-open courtrooms are bumping up against each other at the start of Autumn 2021. After a further opening and lifting of most restrictions during the summer, where do things stand? CRICO caught up with one of the top defense attorneys in Boston's medmal world for an interview on our “Safety Net” podcast.
Cookies help us improve your website experience.
By using our website, you agree to our use of cookies.